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You know the importance of emailing for your ecommerce strategy. SiteW offers you advanced tools to create your campaigns and automated messages with a high degree of accuracy: you can easily design your content, schedule sending for later, select your recipients, manage your messages, and analyze your statistics.
You have the possibility to send group emails to your website subscribers.
From the My websites page, click on Blocks>Emailing, then on the Create a new message button, and select the “Campaign” mode.
Email sending can be scheduled, which allows you to prepare your messages in advance, so that they can be delivered, even when you are not available. Your messages can be modified, and sending can be cancelled, any time before the scheduled time.
To schedule sending for later, you just need to set a time limit while creating your message, by indicating the number of days, hours and minutes (the time will start counting down from the moment you click on the Send button).
For your email campaigns, you have the possibility to select recipient groups, that performed specific actions on your website:
You can also limit your sending to recipients that performed a specific action, after a certain date (for example, you can contact only the customers who placed an order within the last two months).
Easily select your recipients, in the dropdown menu, according to the action you want to target. If you want to choose your recipients according to a specific time period, select “After a date”, and enter it in the appropriate field.
You can enter the sender name you want in the appropriate field, while creating your messages.
The automated message feature allows you to automatically send a message to your visitors after they performed a certain action.
You have the possibility to set a time period (in days/hours/minutes) for sending your message, from the moment the visitor performs the action.
If you modify or delete a message, the modifications will be instantly applied to all automated messages (in case of deletion, sending is automatically cancelled).
Order status is checked before automatic sending. For example, if you scheduled a cart abandonment email with a period of 1 day and 10 minutes, and if a visitor who had abandoned his/her cart eventually finalizes his/her order, the email sending is automatically cancelled.
Here is the list of actions that can be defined as triggering an automated message:
Nothing easier: check the “Automated message” radio button, then, select the triggering action in the drop down list, and set the sending time from the moment the action is performed, by entering the number of days/hours/minutes, in the appropriate fields.
With SiteW, your emails are fully responsive.
The text editor will allow you to create your email layout, insert images, and links to your website, or to documents available for download.
You can also attach files, stored on your SiteW file manager (deducted from your storage space), or hosted on an external service, in case you want to share larger files, for instance.
You can also attach a link to one of your website pages: the latter will be automatically protected, it will only be accessible to people who received the email.
In the “Protected attachments” section, you can add one or more files, file URLs, or links to a protected page of your website. You just need to click on the corresponding button.
You have the possibility to limit the number of uses of the links/URLs by recipient. To do so, you have two choices:
Once the message has been sent, you have access to the list of active attachments (on the My Websites page, click on Blocks>Emailing>Protected attachments)
The messages you send (campaigns or automated messages) are deducted from your monthly sending quota (see Offers).
To make the creation and management of email campaigns easier, you have access to the following features:
Accessing your stats is essential, in order to have an overview of your email campaigns, to be able to improve your marketing strategy. You can view the following data:
You now know everything about the advanced features allowing you to create, send, analyze and optimize your email campaigns, for your online business activities. Feel free to read our tips for optimizing your email campaigns, in order to take full advantage of these features, and increase your revenue!
Last update: February 17, 2020