Your online store should be clear and easy to browse: the product description must be detailed, the information should be found easily (shipping costs, delivery time, product availibility). Don’t hesitate to refer to our guide How to create an online store?
Make your website attractive: define a graphic charter. Add some clear and pretty images, but not too heavy, so that the pages are not too long to load.
Update your homepage: new products, current discounts (you can refer to our guide How to create an attractive and efficient homepage?).
Your products should be highlighted and the browsing of your website should lead your visitors to your products. Sort your products into categories in a simple, logical way. To do so, you can refer to our guide How to create an online store? Remember that your customers only have to click to leave your website, so it must be flawless.
Make a good value proposition: a value proposition is a simple, short sentence that sums up the reasons why your visitors should buy your products rather than those of your competitors.
Offer the right and sufficient payment methods. You should provide your customers with a wide range of choices: some of them will tend to prefer Paypal’s quickness. Some others will prefer using cheques. When you create an online store on SiteW, you can provide your customers with payment by CB, Paypal, cheque, bank transfer and order form.
Improve your natural indexing, in order to get a better rank in search engine results, notably thanks to keywords. Our guides 10 tips to improve your SEO and How to write using keywords may help you with that matter.
You can also increase the visits on your website by creating a blog related to your business sector, in order to position yourself as an expert, considering that quality content is more and more valued by Internet users. With SiteW, you will be able to easily add a Blog block to your website.
Resorting to Social media is today unavoidable. By creating an online store on SiteW, you can add a Social block allowing your customers to share on social media the product sheet they are consulting on your website. Don’t hesitate either to read our guide concerning Community management. Besides, SiteW is active on social networks: join us on Facebook and Twitter!
You can also use sponsored links and emailing campaigns. Offering discounts to your customers or changing the design of your products can also be a good solution to make yourself known more easily.
You can also resort, in addition to your own website, to marketplaces (Ebay or Etsy for example), in order to benefit from their communication and their emailing campaigns.
Analyze your competitors. From your conclusions, you will be able to list your advantages and to quantify them. Enhance your particularities. Your advantages can be related to price, shipping costs, delivery time, the scarcity of your products, payment (numerous options, security), etc. That will utimately make the difference and will decide your customers on whether they choose your products or not!
Target your prospects. To increase your sales, you need to know your customers. Don’t rely solely on your personal opinion. For it is not necessarily reflective of your customers’ thoughts. Question your customers in order to know them better. Thus you will be able to improve your conversion rate (that is to say the ratio of the total number of your visitors to the number of your customers). Use the right media, the right messages, and offer them products that arouse their interest.
Engaging your customers remains a good way to increase your sales. To do so, you can resort to emails, even to newsletters, in order to keep them updated with your current offers or with your lastest news. With SiteW, you can easily add a Newsletter block to your website.
Emphasize your customer service skills: your customers should feel listened to and supported.
Poll your customers. you need to listen to your customers, in order to anticipate their expectations.
Always be clear but give details. Never claim that you are the best without proving it, give figures that demonstrate it.
Try to track your visitors’ progress on your website, in order to figure out how to improve your buying process: when do they quit the buying process? For what reasons? You can draw conclusions, in order to improve your website. To get a precise idea of your visitors’ progress on your website, you can resort to Google Analytics. To do so, refer to our guide Install Google Analytics on your website.
Remember that the buying process is always guided by emotion and justified by reason. Try to eliminate doubt factors that prevent your visitors from buying your products: security, price, lack of guarantee or information on the products… Identify your buyers’ FUD (Fears, uncertainties, doubts…) in order to counter them better.
A convincing way to communicate can be video. With SiteW, you will be able to easily insert any Youtube video on your website thanks to the Video block.
Offer your customers a list of other products they should like. Or even, a list of popular or new products.
Another simple way to increase the price of a cart consists of offering free shipping beyond a certain purchase, which encourages customers to buy more.
You now hold all the keys to develop your business. We wish you good sales!
Last update: May 04, 2016