Add a Newsletter block to your website

The newsletter block displays on your website a small form allowing visitors to subscribe to your newsletter.
Thus, you can send emails to all your subscribers easily and let them know the latest news about your website.

Available for all the websites with the Premium or Pro package.

The newsletter block displays a subscription form on your website.

Once a visitor submitted the form, an email is sent to him in order that he validates his subscription.
You can see all your subscribers and their status on the Subscribers page of your dashboard (Dashboard > Email campaign > Subscribers):

• Confirmed: this visitor validated successfully his subscription to your newsletter. He will receive every newsletter you will send.
• Waiting: this visitor subscribed but he did not confirm his email address yet.
• Unsubscribed: this visitor decided not to receive your newsletter anymore. He can subscribe again easily from your website or thanks to the links displayed at the bottom of each email sent to him.
• Refused: we received an error saying that this email address does not exist. So it is impossible to contact this visitor.
• Automatic unsubscription: this address was removed from your sendings automatically, usually after repeated failures.

From that same page you can unsubscribe or delete an address, and export your whole list with the Download data button.

Managing your newsletters

Your sendings are managed from My websites > Dashboard > Email campaign.

The overview gives you the state of your email strategy at a glance: campaigns sent, active automated messages, monthly quota used, emails opened, valid subscribers, waiting subscribers and unsubscriptions. The Campaigns list gathers all your sendings, split into two tabs: Campaigns and Automated messages.

To create a sending, click on Create an emailing. The New email window first asks you to choose the type of sending — and that choice is final:

• Campaign: an email sent once, immediately or on a scheduled date;
• Automated message: an email sent automatically, after a specific event on your website.

You then fill in three main sections:

1. The Recipients: in one click, choose whether the email is for the visitors who subscribed to your newsletter, your registered members, those who already contacted you, your shop customers, the members of a particular group, and so on.
2. The Subject: the object your recipients will see, limited to 60 characters.
3. The Message: the content of the email, created with SiteW text editor. You can insert images, links, formatted text (bold, italic, colors, alignment...) and tables... and thus create an attractive newsletter!

The Advanced options finally let you customise the Sender name and the Sender email, and apply a date filter to your audience.

To sum up, managing your newsletters allows you to:

• Create a newsletter, which you can send immediately or schedule for the date and time of your choice
• Target a specific group of your visitors, so that the newsletter only reaches the people concerned (members, shop customers, and so on)
• Update a newsletter saved as a draft
• Duplicate an existing newsletter (already sent or not)
• Delete a newsletter draft
• Send a test email to the email addresses linked to your account, to check the content before the real sending
• Read a sent newsletter and its statistics: delivered, opened, clicked, unsubscriptions — with the option to download the report

Warning

Sending a campaign always goes through the Preview and dispatch window, which shows you the email exactly as it will be received. Once the sending is started, the campaign cannot be modified anymore.

If you have any question or improvement suggestion for the newsletter block, feel free to contact us.