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Search Engine Marketing (SEM) is a promotional and advertising method that helps companies improve their rankings on Google and other search engines. Like Search Engine Optimization (SEO), SEM…
Setting prices is a tedious task. If you set prices too low, you may lose money. If your prices are too high, you might miss out on…
Why do your customers leave and how to retain them? We use churn rate to solve this problem. Churn rate is an indicator that measures the proportion of…
You are here because you need links after creating your website. You have probably heard that link building helps you rank higher on Google. 🔗 Link building is…
If you have created an online store, now it's time to work on the buyer's journey... This marketing concept consists of tracking the different steps that lead a…
Retargeting is a digital marketing technique that allows companies to publish adapted ads to potential customers, depending on their previous interactions with the brand. It is often used…
Co-branding is a marketing strategy focused on brand image, involving two or more companies working together. This collaboration enables them to reach a broader audience with new products…
When you think about online surveys, you probably first imagine email collection or comment forms on your website. But remember, you can use them in various ways: requesting…
Artificial intelligence has made a dramatic entrance into our daily lives. But did you know that it can also help you boost your sales performance? You can now…
At the time of social media and daily online conversations, emojis play an important part in enriching our exchanges. They make emotional expression easier, enabling us to add…
Nowadays, search engines no longer just give links to web pages. They now offer a series of features, such as summaries, text or image generation, and chatbots that…
Implementing an effective communication strategy is like learning to juggle. You constantly face new challenges, such as following public interests, progressing in difficult economic conditions, or defusing an…
You have probably heard about it...👂 Search Generative Experience by Google is a new approach to AI online search. Will SGE put an end to search engine…
Whether you love it or hate it, artificial intelligence is booming. We have recently seen an explosion of AI in virtually every sector of activity, from marketing to…
In the world of digital marketing, artificial intelligence is no longer a futuristic concept. It is an essential element of your toolbox. This new technology will help you…
Search engine optimization (SEO) is an important aspect of digital marketing for companies, as it enables them to improve their online visibility. But did you know that artificial…
Artificial intelligence has made a big difference in many sectors, especially in web design. To create a beautiful website from scratch or redesign a website quickly, this new…
Copywriting is a real job that requires time to master the art of writing effective texts for the Web. The challenge is that most people often lack time…
Since AI became accessible to everyone on the Web, it has become a powerful driving force reshaping the dynamics of our online interactions. It influences every domain, from…
Since the release of artificial intelligence to the general public at the end of 2022, AI website builders have started to bloom on the Web. These platforms present…
You've probably already heard about artificial intelligence. AI is a technology that has revolutionized many fields. You can create a website with AI and even translate it. In…
