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Booking a domain name: what is the point?

Booking your own domain name mainly allows to:
  • Facilitate the memorization of your web address (a domain name is easier to remember than a free web address created with subdomains).
  • Gain in visibility, improve your SEO: as the reservation of a domain name requires an investment, search engines give more consideration to websites with a domain name. They consider them more as quality websites, which may improve your ranking.
  • Gain in credibility: a domain name seems more trustworthy to your visitors.
  • Protect your website from cybersquatting (domain name hijacking).