We’re speaking about landing page, but that’s not about flying. However the aim is indeed to make your sales and/or your reputation take off.
Landing page is an Inbound Marketing process which helps to reach two main goals: Make your leads land on a single target page and then, convert them into qualified prospects. We’re going to see together, some examples of landing page content, some tips to create a successful landing page and some inspiring examples of efficient landing pages.
We all know that humans like to be in the spotlight. Make them the topic of conversation, and you will get them on your side entice them, as a result. There will be no exception for your landing page: to write your argument, put yourself in the shoes of your customer, don't speak as a business owner.
Your landing page should provide a value proposition: focus on the experience of the product, more than on its characteristics, to encourage your visitors to imagine and visualize themselves, using your product or service.
Let’s begin with the basics: The structure of your landing page.
Actually, the main principle of a good landing page, is a bit like talking about your visitor, but without forgetting to speak about yourself. Discreetly. Innocently. Subtly... In order to be ever-present, without being invasive, there’s no such thing as the visual identity.
Your landing page has to be nice: the spitting image of your company, as we already said (it has to be consistent with your visual identity), but it also has to be epic (to say it simply).
To do so, there are several levers:
Your landing page is almost ready. It’s time to run the last tests before launching it.
Here are our tips, to develop a landing page with a high conversion rate.
Exclusively, we present to you our top tips on how to create a really effective landing page, the results of which will astonish you.
How to seduce
How to convince
Of course, you’ll also have to convince. And to do so, as we’re smart, we’ll act on two levels: the rational side and the emotional side.
How to be visible
Lastly, don’t forget to insert your keywords, and to frequently update your landing page, to optimize your SEO.
Here are some examples of efficient landing pages, in order to give you a concrete sense of the elements which should be added to a good landing page.
H1 is short, simple and concise, it expresses well the customer benefits. The form is easy to fill (only two fields). We immediately identify ourselves to this hard-working and focused young woman, and we don’t really distinguish her facial features, which increases the feeling of identification.
More information about the product could be needed, because everybody doesn't necessarily know this brand.
On the Tumblr page, people are fun, with a lot of vitality and humor. Their landing page is simple and straightforward. Everything is said from the baseline: “”Come for what you love. Stay for what you discover”. Nothing is redundant, we have only the essentials. The buttons are clean and centered.
In the Air Bnb page, we can notice two interesting points: geolocation on the form and the eyes of the photo model, which make us look at the central text.
Plated is a brand, which provides the delivery of “recipe kits” to cook at home.
We can see that the graphic charter is refined, from the color choice and the addition of funny small drawings. The sales argument is clear and unambiguous: quality, flexibility, customer involvement, convenience, gain in time, simplicity, serenity...A banner offering a discount is highlighted, and we can also notice a chatbox, which enables us to request more information.
The creation of your landing page is an important part of your digital strategy. It will have a positive impact on your reputation, and will allow you to increase your sales. Consequently, you have to take care about it, to make it a major asset.
Create your website, and add an amazing landing page to it.
Last update: December 18, 2020