Webmarketing strategies

Writing Web Content: A Practical Guide to Success

74% of consumers trust educational content from brands. And 90% say online content influenced their purchasing decisions. (Source: CMO Council) It goes without saying: most Internet users get…

Frédérique •

12 minutes

10 tips to promote your company on Instagram

Instagram is a powerful tool to increase a company’s visibility. The leading brands as well as influencers have fully understood this. As well as website creation, there are…

Anaïs •

9 minutes

Best examples to create an amazing landing page!

We’re speaking about landing page, but that’s not about flying. However the aim is indeed to make your sales and/or your reputation take off.

Marketing storytelling, how to influence with story?

What’s Marketing Storrytelling about? You have a website (or you want to create one) and you want to know…. How to immediately get your readers'…

Aziliz •

9 minutes

Create a marketing persona : how to proceed?

As you probably already know, in the marketing field, finding your target audience and knowing who you’re talking to are essential, whether for your communication or for your…

7 minutes

20 Tips For Creating Effective Email Campaigns

SiteW offers you advanced emailing features to create campaigns and schedule automated emails. This guide will give you some tips on how to properly write your emails, improve…

How to create an HTTPS - secure website?

You know that you must secure your website to protect it from cyberattacks and give your visitors' confidence. But how to create an HTTPS website (a secure website)?…

Anaïs •

How To Decrease Your Bounce Rate?

What is bounce rate? Do you know your bounce rate? You guessed it: it has nothing to do with basket ball! Here are some tips about how to…

How To Use Google Analytics To Improve Your Website?

When you have created a website it is normal you want to attract more and more visitors. To do so, you need to quickly access your website…

12 Content Curation Tools

When you create a website, it is essential to add content to it on a regular basis. In our previous article, we saw how Content Curation can…

Newsletters, Emailing: How To Attract Readers' Attention?

We just saw how you can increase your email opening rate, by improving your email subject and pre-header. To draw your readers’ attention, you need to know your…

Cécile •

How To Use Facebook Ads?

As we saw it, SMO has become very important as far as business communication is concerned. Thus it has to be taken into account when you create your…

How To Increase My Email Opening Rate?

When you create a website, emailing is an excellent way to keep your followers up to date with your latest news. It is neverthless not easy to attract…

Philippe •

3 minutes

How Can I Advertise On Twitter?

Whether it be free or paid, companies use more and more social networks to promote their brand and products. It is to be noted that no less than…

How To Take Advantage Of Facebook Insights?

With its 1.35 billion users, Facebook is famous all around the world. It now sounds obvious that no brand can ignore Facebook nowadays. The social network has an…

Cécile •

3 minutes

All About Competitive Intelligence

When you manage a company, it is important to keep up with your competitors’ news and your business trends, in order to remain competitive and reactive. This…

Cécile •

How To Use The Von Restorff Effect To Increase Your sales?

The Von Restorff effect is often used in Marketing. It is drawn from the results of a psychological study on human natural memory. Hedwig Von Restorff was…

Philippe •

How to manage your Facebook fan page?

Facebook represents 1 billion users in the world, 300 million photos per day, 3.2 billion “Likes” per day, 42 million business fanpages. SiteW gives you some advice that…

How to promote my website?

You may have strived for high quality in your blog content, you may have written interesting articles with pretty pictures, you will still be compelled to promote…

What are the forum benefits on my website?

Once you have created your website and you are getting more and more visitors, you will certainly get eager to interact with them: answering their questions, debating…