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First give careful thought to your editorial lign. The editorial lign is the communication strategy in terms of register of language, tone, topics … of your website. It depends on your target and your goals and defines your brand image. You will have to bear it in mind anytime.
Then you must define your wording. That is to say the vocabulary linked to your topics and tone.
Also try to plan your publications. To do so, create a posting agenda. In addition to topical issues, you can resort to popular festive holidays and regular seasonal events.
Newsjacking allows you to create a buzz around your website. You’ll have to try to identify the next topical issues to come. To do so, you should set up your strategic monitoring. You can use tools such as Google Alerts, Alerti, or Buzzsumo.
Social media are also efficient means to be kept up-to-date with the latest news. You’ll have to follow the influential sites and the key players of the sector. Be aware that on social networks, information sharing is at least as important as investigations. Thanks to the social block, SiteW allows you to share your content very easily on social media.
Some community sites such as Digg allow to highlight the most interesting webpages of the moment thanks to a voting system.
Last update: November 18, 2018