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12 minutes
The world is changing, technologies are evolving—but email remains a powerhouse. In fact, no fewer than 75% of consumers still consider email to be their preferred channel for interacting with brands (source: Sinch Mailjet 2024 report). 💌
According to a 2023 study by Campaign Monitor, email delivers an average return on investment of $44 for every dollar spent, making it one of the most cost-effective communication channels available. 🎰🤑
Today, artificial intelligence in email marketing can push these results even further. 📈😮
How can you integrate AI into your strategy? Read on to find out how artificial intelligence can support your email campaigns—from message creation and design to performance analysis and optimization.
In email marketing, machine learning algorithms can be used to personalize messages, optimize send times, and segment audiences more effectively.
Predictive AI analyzes historical data to generate actionable insights, while generative AI uses those insights to create new relevant content or solutions tailored to specific user needs.
Working together, these technologies automate, optimize, and personalize processes with the goal of improving customer engagement and satisfaction. 👍
By analyzing a customer's responses to various email campaigns and their interactions with a brand’s website, AI can assign a lead score that indicates the likelihood of conversion.
It can also estimate the potential revenue each customer may generate over the course of their interactions with the brand.
Additionally, artificial intelligence can be used to generate detailed audience profiles (buyer personas), helping you reach new prospects who are more likely to engage, convert, and become loyal customers.
📌 According to a study conducted by Redouan Abakouy, email personalization significantly boosts performance. Emails with a personalized subject line—such as including the recipient’s first name—see a 26% increase in open rates, a 14% increase in click-through rates, and a 10% increase in conversion rates.
📌 Research conducted by Mailchimp shows that segmented campaigns (highly targeted messaging) achieve a 100.95% higher click-through rate compared to non-segmented campaigns.
📌 In 2023, Statista reported that personalized campaigns powered by artificial intelligence generated up to 40% more conversions than traditional campaigns.
📌 Finally, according to McKinsey & Company, email marketing is 40 times more effective than social media when it comes to acquiring new customers.
Below are some of the key short- and long-term benefits of AI-driven email marketing strategies.
By reducing unsubscribe rates and/or increasing email open rates through data analysis and personalization, AI can help you increase your revenue.
AI-powered email marketing solutions make it easier to design successful campaigns, which in turn helps reduce advertising and operational costs.
According to a 2022 report by Statista, 51% of respondents reported a reduction of more than 20% in their company’s service operation costs after integrating AI into email marketing. 💰
AI can extract meaningful, actionable insights from large volumes of data. By identifying the right information about your subscribers, you can avoid overwhelming them with generic emails and instead, target their needs and expectations with precision. 🎯📧
According to market forecasts, the global artificial intelligence market is expected to reach $118.6 billion by the end of 2025. 🤯🤖
As a result, more and more brands are turning to AI-powered marketing to communicate with their customers via email. This shift allows them to evolve their email strategies while saving valuable time on sales processes and FAQ management.
As a result, more and more brands are turning to AI-powered marketing to communicate with their customers via email. This shift allows them to evolve their email strategies while saving valuable time on sales processes and FAQ management.
AI models are trained to extract insights from every customer interaction. Their algorithms continuously adapt and learn, allowing you to achieve better results from your A/B testing efforts.
AI-driven analytics helps you access all of your email marketing data by combining customer interactions across emails, your website, and purchase behavior, then analyzing preferences and trends. 📊
This makes it easier for you to target your communication to segmented audiences.
At the same time, AI-powered dynamic content can significantly boost customer engagement—increasing potential click-through rates. By tailoring message content to each recipients' preferences, artificial intelligence helps ensure better-performing emails overall. 👌
…You can do it with SiteW! 🤗
No technical skills are required.
With SiteW, you can create your online store in just a few clicks—supported by its artificial intelligence assistant, Waia, which provides all the essential features for online sales, including:
Payment and delivery options
Digital marketing tools
Inventory and invoicing management
Email marketing features 💻✨
Create an e-commerce website with integrated email marketing
However, safeguards must be put in place to ensure that AI programs are a real benefit to your email performance...
Ethical concerns about data privacy, security, and consumer trust call for compliance and regulation to ensure the protection of customer information.
Excellent technical expertise is essential for successful AI integration, and training a skilled workforce capable of effectively optimizing tools and platforms can represent a significant challenge.
Finally, effective AI-powered email marketing depends on access to a robust, high-quality database. Without reliable data, even the most advanced AI systems will fall short.
Here are 9 practical ways artificial intelligence can actively support and enhance your email marketing campaigns. 👇
According to Phrasee, using AI to write email subject lines can increase open rates by 5-10%.
Some of the world's best-known companies, such as Groupon, Alison and eBay, have already applied this strategy—generating millions of dollars in additional revenue.
Like these companies, you can use AI to analyze each subject line and determine which emotions, wording, and tone best match your product or audience. 🕵️
When sending large-scale email campaigns, many companies rely on AI-powered copywriting assistants. This solution is especially well suited for businesses with a large customer base.
Some specialized tools—often called AI email generators—allow you to define your target audience, campaign type, and tone of voice. You'll find a selection of the best AI email generators a little further down in this article. 🛠️
AI-assisted communication allows brands to track on-site activity and use that data to send personalized product suggestions by email—based on cross-selling or upselling strategies.
AI-powered technology can also clean up email databases, removing outdated contacts and automatically updating job titles, phone numbers, and more, thereby improving email deliverability. 🧹📪
Manually reviewing your contact lists is time-consuming. Machine learning algorithms ensure that your email lists are healthy and prevent them from being flagged by email service providers.
Manually segmenting your email list is laborious, time-consuming, and prone to human error.
To automate the process, you can use AI to classify your recipients based on data collected from existing customers—such as purchase history, browsing behavior, and personal preferences. The system then creates dynamic customer segments and delivers highly targeted, personalized emails.
Sending personalized replies to repetitive inquiries can be exhausting for teams.
AI makes it possible to automatically generate tailored responses to incoming emails. Using advanced algorithms, it quickly understands the context of each message and responds accordingly.
AI can support each stage of the customer journey:
1️⃣ Identifying the ideal customer by analyzing consumer needs and attributes
2️⃣ Engaging prospects to achieve strong response rates
3️⃣ Re-engaging existing customers during the loyalty and retention phase
With AI tools, you can break large email campaigns into smaller sub-campaigns to improve deliverability. 📨
As privacy concerns continue to grow, email delivery quality has become a top priority.
With AI, you can schedule cart abandonment emails or transactional messages at a specific time, frequency, or in response to a defined trigger. 🛒
AI helps you refine your email retargeting strategy by segmenting customers and sending messages that resonate with them at the right time.
Omnisend offers advanced automation for email and SMS notifications, making it effective for a multichannel marketing strategy. 📱💬
It’s specifically tailored for e-commerce businesses that want to create highly personalized, high-impact content.
💲 A free plan with limited features is available. Paid plans start at $11.20/month.
Brevo is an excellent all-in-one solution for email marketing automation that seamlessly integrates multiple channels, including SMS, WhatsApp messaging, and live chat. 🗣️🗨️
It is ideal for small and medium-sized businesses looking for a comprehensive solution.
💲 A free plan with limited features is available. Paid plans start at $8.08/month.
Optimove is a leading platform for data-driven email marketing.
It's an excellent choice for e-commerce businesses with large customer bases.
It allows you to streamline your marketing strategies with exceptional reliability.
💲 Pricing is based on the number of monthly active customers. Contact the company for a custom quote.
Campaigner is perfect for medium and large businesses looking for advanced automation features for email marketing. ⚙️
Its robust capabilities make it an excellent choice for sophisticated strategies, including complex campaigns and highly personalized content.
💲 Plans start at $59/month.
Rasa.io shines when it comes to designing and sending marketing emails.
The tool scans web content to select the most relevant articles for each subscriber based on their interests.
It is perfect for engaging recipients with highly personalized content marketing.
💲 Pricing starts at $500/month.
Zeta is an outstanding email marketing tool for businesses aiming for data-driven results and stronger subscriber engagement.
Optimizing content marketing and campaign strategies, it is perfect for precise targeting and an analytical approach.
💲 Contact the company for a quote.
ActiveCampaign stands out for its automation and customer loyalty features.
Its real strength lies in tracking user engagement, allowing businesses to fine-tune their email strategies accordingly.
It’s a great choice for small and medium-sized businesses looking to grow through smart automation.
💲 Prices start at $15/month with a free trial available.
SendGrid is the go-to tool for fast, reliable delivery of marketing emails, enabling real-time communication and quick customer engagement. 📩
It’s built for businesses that need to send large volumes of emails at high speed.
💲A free plan with limitations is offered, and paid plans start at $19.95/month.
Seventh Sense specializes in send times and boosting engagement rates for users of HubSpot or Marketo.
Companies that operate on a large scale or rely heavily on email communication will benefit most from this software.
💲 $80/month for HubSpot and $450/month for Marketo. Contact the company for a personalized quote.
Salesloft excels at contact record management, making it an essential tool for companies using CRM (customer relationship management) software and marketing automation platforms.
It is also useful for brands that receive a large number of emails and need to differentiate between human and automated responses.
💲 Contact the company for a custom quote.
Mailmodo is your best option if you appreciate the power of interactive emails but don’t want to deal with coding.
It is ideal for small and medium-sized businesses that want to improve their email marketing engagement.
💲 Plans start at $39/month.
Jasper is outstanding for creating content for email marketing. ✍️
It helps you maintain a consistent brand voice while using AI technology.
It is highly recommended for those who want to scale their content quickly and efficiently, without sacrificing quality.
💲 Plans start at $39/month.
EmailOctopus is a cost-effective option that offers top-notch features at an affordable price
It's the perfect choice for startups or businesses with limited budgets that still want to make the most of email marketing.
💲 A free plan with limitations is available. Paid plans start at $9/month.
Improving your email marketing workflow with an AI tool is now easier than ever.
Try one or more of these powerful AI email generators and watch how they can elevate your business to the next level. 🏎️💨
Check out the 100+ best AI prompts to grow your business! 🚀
Last update: January 13, 2026