Community of experts
Best web-design companies and freelancers who can help you build a website with SiteW
Website creation guides and tutorials
When you manage a company, it is important to keep up with your competitors’ news and your business trends, in order to remain competitive and reactive. This ability to observe and analyze is called Competitive intelligence (CI).
Competitive Intelligence consists in gathering data concerning specific topics and analyzing what is happening in your business sector, depending on your company’s needs. For example, you will be able to study your competitors’ overall strategy or analyze their price strategy.
We can distinguish two ways of gathering information: the Pull method when you get information by yourself and the Push method, when you let the information come to you
The Competitive intelligence process is composed of several steps:
It is important for any company to keep up with the development of their sector and with their competitors actions. You will then be able to be reactive and proactive and to choose the right strategy for your business!
Last update: March 23, 2020