This tutorial explains how to optimize your site for the search engines:
by defining keywords by which you want to be found
by improving the content of your website
by posting messages about your website on other websites
by telling you what we do and what we can do to help you
SEO (Search Engine Optimization) is the process of improving the volume and quality of traffic to a website from search engines via search results for targeted keywords. We explain in this tutorial what you need to do in order to improve your search engine rankings.
The first question you need to answer is: "What are the keywords by which you want your website to be displayed on Google?"
If you want to create a website about SEO, you probably want your website to appear for the search terms "Search engine optimization" or "Search engine first results". Do not pick too many keywords, 6 maximum.
Now, what you need to do is to convince search engines that your website is the one which talks the best about these words.
If you need some help by choosing your keywords, you can read our guide: How to use keywords for Search Engine Optimization?
The title, description and page url are generally displayed in the search engine results. They allow on one hand to improve your website ranking and on the other hand to incite people to visit your web page (the internet-users read the titles and descriptions in the serp (search engine results pages) and click on the most interesting/relevant links).
On the page My-websites, click on the button Settings, then, Search engines. Change the title to be short and to include your keywords.
Update the description: it must contain all the keywords you chose. Try to write attractively to make people click on your links.
Then, although it is not used anymore by search engines, modify the keyword list with your keywords.
It is really important to choose names which contain your keywords.
For example, update the page named 'welcome' to 'SEO principles' or a page named ‘Tools’ to ‘SEO tools’.
Also remember that with SiteW, you can customize your page urls. In the website modification tool, select your page in the orange area on the left of your screen, click on ☰ then, on SEO in the bottom toolbar. You can then define your own url by filling in the appropriate field. It is an easy and effective way to add even more keywords to your website and to improve your SEO.
Booking a domain name is an essential step for your SEO strategy, because it allows you to customize your website url and to show Google that you own a professional website, for you have to pay to book a domain. It is easy to register a domain with SiteW: you can do it for free with our Premium or Pro packages and for only 2.39€TTC/month for the Starter package.
You need to insert Text blocks in all your pages, containing your keywords as often as possible. Totally empty pages or pages only containing images or videos will be poorly indexed. That's why we recommend that you comment on your photos and videos if your page does not contain any text. Expression words should appear together, but also split. For example, Website search engine optimization should appear, as well as sentences containing website, SEO and Search engines. It is useful to alternate between words of the vocabulary of website SEO.
You may think that the content is a bit repetitive (the word 'SEO' can be repeated every 100 words). But this will help Google to understand what your website is about and thus to improve your keyword rankings.
You should not have overloaded pages.
Split big pages into smaller ones. The more pages your site contains, the better search engines consider it, because it will be more likely to match different search terms. With SiteW Premium and Pro packages, you can create an unlimited number of pages.
Search engines attach a lot of importance to the number and to the quality of links pointing to your website (backlinks). It is very important to have as many backlinks as possible, and these links must contain your keywords and be found in quality websites.
For our SEO Website example, a link like 'Website about SEO' will be better than 'Visit this website' or a simple web address. Nevertheless remember not to use too many links, because it can be considered as unnatural by search engines.
The context is important: the page which contains your link must also contain your keywords. The link will be more attractive for the people visiting the website and search engines will consider that the link has a better quality.
Ask other webmasters to exchange links with you. You can, for example, add a link on your website for a blog specialized in SEO and the other website will add a link to yours.
If your website is about tourism, make sure to subscribe to the Tourism Information Office's website of your city. If you manage a town's website, add a link on your town's wikipedia page . If you are a professional, go through your city's website to check whether they have a directory listing all the local businesses . ...
Small directories usually do not send a lot of visitors and do not help a lot to improve your SEO. It is not really useful to subscribe to directories which ask for a backlink either.
However, we advise you to subscribe to big directories: DMOZ.org for example.
On google, look for blogs and bulletin boards which talk or talked about the subject of your website, and post a comment with a link to your website. Generally, in order to avoid spamming, the links in blogs and forums are nofollow, that is to say that they are not taken into account by search engines. Nevertheless, these links allow you to get visitors.
For example, by typing 'SEO forum' or 'Blog about search engines’, you will find websites on which it would be interesting to post a message with a link to your website.
You can also contact specialized websites or blogs and ask them to write an article about you and your website.
For the websites created with SiteW, we created several tools to improve your Search Engine Optimization.
When you create a website, we automatically ask the most important search engines to visit it.
As far as your stats are concerned, SiteW allows you to directly access your website stats by going to the My websites page. You can also simply refer directly to Google Analytics statistics and use this data to improve your website SEO.
Last update: March 31, 2016