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Single page websites are trendy. They make navigation easier and allows to easily convey messages. However, they are not suitable for all cases and situations. So you should keep in mind the features and benefits related to single page websites, compared to multi-page websites.
If you create a single page website, you must synthesize information and present your content in the clearest way possible. Developing such a website is therefore easier and quicker, and similarly, it is easier to update.
On a single page website, visitors are guided through navigation. This is ideal to create a storytelling design, with a lot of visual content. This type of design is funny and entertaining for visitors, but it is also effective, if you have a specific message to convey (professional, sports, charity, cultural events, promotion of new products, fundraising campaign for a non-profit, etc.).
Your one page website is perfect to create a purchase funnel, if you have precise marketing objectives. Add your call to action buttons strategically, and guide your visitors with visual elements (icons, shapes, images…), used as beacons.
Vertical scrolling is used for mobile navigation and particularly suitable for it.This feature should not be overlooked, when we know that 60% of internet users access the internet from their smartphones.
Visitors are more likely to scroll than click links: a very large multi-page website can seem a bit labyrinthine, and confuse or even discourage visitors, which will automatically increase your website bounce rate, and thus affect your SEO.
Here are some specific cases in which one page design reveals to be optimal:
If you create a one page website, pay attention to the structure of your website: information should be clearly classified and ordered, by using graphic elements. Visitors may easily get lost in a one page website that looks cluttered and disordered. To get some inspiration, you can read our dedicated guide, that will help you use website creation tools, in order to create a clear and effective single page website, on SiteW.
Quite logically, a multi page website can contain more information. If your website has to contain a lot of information, if you want to add a blog, a forum, or an online shop with many products, you'd better choose to build a multi page website.
It is easier to add content, in a segmented way, to a multi page website: if you need to update your website on a regular basis, or if your business is likely to grow, you might find it useful to build a multi page website, in order to be able to easily add content to it, page by page. This way, you don’t have to totally redesign your website structure, as would be the case with a one page website.
Finally, multi page websites allow to rank on more competitive keywords, or on long-tail keywords, by sorting your website topics by page, and by increasing the number of URLs.
Overall, if you want to deliver a specific message, or to achieve a specific marketing goal, one page websites will suit your requirements. In any case, before starting your website design, whether it be a multipage website or a one page website, you have to think about your needs and goals: what is the amount of content you want to add, what type of website will be best for your visitors, what kind of information do you want to display, etc. That way, you will easily and surely define what kind of website (one page or multipage) will best suit your needs.
Last update: August 19, 2020