Benefits of creating a single page website
A one page website is easier to maintain
If you create a single page website, you must synthesize information and present your content in the clearest way possible. Developing such a website is therefore easier and quicker, and similarly, it is easier to update.
Single page websites convey clear and direct messages
On a single page website, visitors are guided through navigation. This is ideal to create a storytelling design, with a lot of visual content. This type of design is funny and entertaining for visitors, but it is also effective, if you have a specific message to convey (professional, sports, charity, cultural events, promotion of new products, fundraising campaign for a non-profit, etc.).
One page website: a higher conversion rate
Your one page website is perfect to create a purchase funnel, if you have precise marketing objectives. Add your call to action buttons strategically, and guide your visitors with visual elements (icons, shapes, images…), used as beacons.
Single page websites are more “Mobile friendly”
Vertical scrolling is used for mobile navigation and particularly suitable for it.This feature should not be overlooked, when we know that 60% of internet users access the internet from their smartphones.
One page websites make navigation easier
Visitors are more likely to scroll than click links: a very large multi-page website can seem a bit labyrinthine, and confuse or even discourage visitors, which will automatically increase your website bounce rate, and thus affect your SEO.
In which cases should you create a one page website: examples
Here are some specific cases in which one page design reveals to be optimal:
When you launch a new product, you have a specific message to deliver, you also need to convince your prospects that your product is the one they need. In this context, and if you have specific marketing goals, 1 page website design is perfectly suitable.
Whether it is a personal or public event, specific or recurring, single page website design is perfect for event planning (wedding, anniversary, festival, birthday party, sports event…). Visitors will easily find, in one place, all the basic information they need.
As they tell a story, one page websites are particularly suitable for landing page design. Indeed, visitors are engaged and follow a marked out navigation path on the website. Landing pages aim to explain to visitors what they can gain if they use your products or services, single page websites are particularly appropriate to develop your argument.
A showcase website is like a digital ID, a summary of all basic information related to your business. One page websites are particularly suitable for this type of website.
On a one page website, visitors will have an overview, and will easily find what they search through a series of photographs for example.
One page website design: what you should not ignore
If you create a one page website, pay attention to the structure of your website: information should be clearly classified and ordered, by using graphic elements. Visitors may easily get lost in a one page website that looks cluttered and disordered. To get some inspiration, you can read our dedicated guide, that will help you use website creation tools, in order to create a clear and effective single page website, on SiteW.
Benefits of creating a multi-page website
A multi-page website contains more information
Quite logically, a multi page website can contain more information. If your website has to contain a lot of information, if you want to add a blog, a forum, or an online shop with many products, you'd better choose to build a multi page website.
Multi-page websites can be enriched more easily
It is easier to add content, in a segmented way, to a multi page website: if you need to update your website on a regular basis, or if your business is likely to grow, you might find it useful to build a multi page website, in order to be able to easily add content to it, page by page. This way, you don’t have to totally redesign your website structure, as would be the case with a one page website.
Multi-page websites are easier to rank in search engines
Finally, multi page websites allow to rank on more competitive keywords, or on long-tail keywords, by sorting your website topics by page, and by increasing the number of URLs.
In what cases should you create a multipage website?
If you have a lot of content
Especially if you have many images, because the loading time of a single page website can be slower. Keep in mind, however, that it is interesting to summarize and synthesize your information. Prioritize your content, and remember that a simple message is always more effective.
For your SEO
If you have a lot of secondary keywords to rank for, in addition to the main keywords related to your business, you may need to use subpages to work on the long tail.
- You offer different types of products/services
In this case, you will need to increase the number of entry points of your website. It may happen, for example, that a customer has a specific request, related to one of your products/services, and does a specific search for it: in this case, she or he may find it more useful to directly access the page that interests her/him.
You use social media a lot
On social media, it is easier to share links to specific pages (product descriptions, blog articles...).
You need to create a blog
If you want to create a blog, to animate your community and share your expertise, you will need to build a multi page website.
You need to analyze your website statistics precisely
You will find it easier to use Google Analytics and develop your communication strategy consequently, with a multi page website.
You have an online store with many products
In this case, obviously, you will need several pages and different categories, in order to showcase your products, in a clear and attractive way. Also note that if you have an e-commerce website, you will also have to add specific pages, like Terms and conditions, for example.
You have an institutional website
If you have created an institutional website, or any other kind of website requiring regular addition of content, you will need a more flexible website design, that you will be able to progressively enrich.
Overall, if you want to deliver a specific message, or to achieve a specific marketing goal, one page websites will suit your requirements. In any case, before starting your website design, whether it be a multipage website or a one page website, you have to think about your needs and goals: what is the amount of content you want to add, what type of website will be best for your visitors, what kind of information do you want to display, etc. That way, you will easily and surely define what kind of website (one page or multipage) will best suit your needs.