It’s the average time your visitors need to decide, from the homepage, if they want to visit the rest of your website. So, the homepage is the central element of your website.
It’s the first contact with your visitor, the basic part of a future negotiation, the certain foundations of a possible deal. In short, it’s decisive for browsing, website performance and branding!
As you understood, a homepage creation is a real task. That’s why, in this article, we give you some easy tips that will help you create your homepage.
Before starting the creation of a homepage, it’s useful to ask yourself this first question: what is it for?
A homepage has two essential functions:
Clearly presenting and highlighting your activity
Orienting the traffic of visitors who get to your website
To present your company immediately and effectively, your homepage will show your value proposition.
The value proposition of a company isn’t exactly a slogan. It’s a wording that summarizes both:
a need your company meets or a problem it solves
how your offer is better than the competition’s one
Here is how to do to formulate this crucial sentence:
Start identifying exactly your value proposition by asking yourself these two questions:
What need does my product/service meet?
How my company’s solution is the best?
Then, write your value proposition. It must be simple, easy to understand and to remember. It must also be illustrated with a striking visual.
As seen previously, your homepage is a crossroads, a central element for your website infrastructure. It will often be its main front door, a necessary crossing point or at least an essential landmark.
This means that your homepage must display a well-designed, well-structured and well-visible navigation menu.
It’s at the centre of the structure of your pages and your entire website will be created around it.
In short, it’s probably the page of your website that will require the most attention.
Of course your homepage also plays a part in SEO!
Regarding the keywords, your homepage will have your brand name and the main search terms linked with your activity.
Your homepage is an integral part of your backlink strategy. Don’t add too many links, but choose them methodically.
Moreover, remember to add your social networks in order that your visitors easily accede to the sharing of your pages.
Now we know the use of your homepage, but concretely how to create it?
The conceptualization is the previous step before the creation of a homepage. It’s when you will define all the main components of your homepage and, above all, know how to place them to achieve your marketing goals.
Here are some tips that will enable you to conceptualize your homepage more easily:
Define the structure of your website and determine your editorial line before creating your homepage. Thus, you will know all the ins and outs of your website creation and make your homepage part of your overall digital strategy.
It can be useful to create your homepage from bottom to top: once you know what you will talk about in the page body, it will be easier for you to write the tag line and choose the title.
It’s interesting to get information about the general trends in terms of eye tracking on a website. In general, the eyes fix in the top left-hand corner and then go down to the middle of the page: this is where you must place your strategic information that are for catching attention.
First, write in clear and simple language and lighten your paragraphs in order that your visitors skim through your homepage more easily.
You will find some web writing tips in our article about this subject.
In broad terms, your homepage is divided into 3 large sections: the header, the page body and the footer.
At the top of the homepage, there is the identification field or header where you must show:
The title of your website (or the name of your company) and your value proposition as we’ve seen it before.
2 or 3 arguments to convince the Internet user to stay on the website.
Some visuals or a background picture: choose high-quality illustrations and watch what you’re choosing because a picture has an immediate and decisive impact.
The navigation menu.
In the page body (or editorial), you can add:
Additional information that complete the value proposition.
Calls-to-action, that is to say link buttons, that lead to other pages of your website (online store, blog, etc.) or to other websites. They must be well-visible and strategically placed because one of the main objectives of your homepage is to guide your visitors towards these buttons.
At the bottom of your homepage, there is the footer of your website. Although it takes up a thankless place, this informative part is essential and deserves attention.
Once you’ve created your homepage entirely, you mustn’t forget it and no longer update it: you must liven it up!
For the user experience of your website as well as visitor retention or SEO, it’s important to regularly liven your homepage up and make it a lively and dynamic place.
Even if you start creating a homepage for your potential customers to make your brand known and convince new customers, your homepage is also addressed to your regular visitors.
They need to notice that you have a dynamic website that is livened up and nice to skim through.
So, your homepage must be regularly updated and to that end, what could be better than presenting your news, new products or services and special offers?
Now we have a specific idea of the objectives, the content and the maintenance of a homepage.
Before we conclude, let’s see how to avoid the homepage creation traps!
Now here are some traps you mustn’t fall into to create the best possible homepage:
Creating a homepage that is either too long or too large: it is better not to let your visitors spend too much time on your homepage. Its main role is to lead your visitors to your website. Customize it by adding transition effects between the pages for example (without disturbing readability).
Not updating: it is important to show your visitors your website is dynamic, you are active, and you regularly update it. For example, you can add a “Latest News” section that you will regularly feed.
Not adding a navigation bar: you need to increase the points of entry to the main pages of your website (online store, customer testimonials, etc.)
Adding ads or external links: this may distract your visitors’ attention and drive them away.
Bingo, you know more about homepage creation: its key content and mistakes to avoid. It is up to you to take the reins.
All you have to do is get started with SiteW. Three clicks and let’s go.
Last update: February 19, 2021